Selected Work
A few projects I'm proud of, from B2B SaaS strategy to fun and silly videos to one-off agency campaigns! Enjoy:)
Bizzabo
Social Media Coordinator · Current, since June 2025End-to-end social strategy for a B2B SaaS event tech company, spanning LinkedIn, Instagram, and Facebook. +306 net-new LinkedIn followers and +221% impressions in one month.
TutorLyft
Freelance Content Creator · Sept 2024–May 2025100+ funny, trend-aware short-form videos for a Canadian tutoring platform. One reel hit 3.6M views; +196% IG followers in 3 months.
Ontario Nature
Communications Intern · Sept–Dec 2023Social content, blogs, and ghostwritten e-blasts for a conservation non-profit. Led social promo for a Giving Tuesday campaign that raised $60,000+.
NT Lunch
Social Media Content Creator · Aug 2025–Apr 2026~2 short-form videos/week for a food brand, including UGC, memes, and voiceover B-roll. Top video: 475K views, 23.4K likes, 7K+ shares.
3M
Creative Copywriter @ Fimmick Limited · Jan–Dec 2021Wrote LinkedIn ad copy driving consultation registrations and guideline downloads for a multinational industrial & healthcare brand.
CityU MBA
Creative Copywriter @ Fimmick Limited · Jan–Dec 2021Wrote English Facebook Ads and LinkedIn InMail copy for a one-off MBA recruitment campaign for a leading Hong Kong university.
Jireh Fellowship
Social Media Manger & Creator · Nov 2023–PresentManage and create content for a Cantonese Christian young adults fellowship's Instagram, from content strategy to reels.
Philips Lighting
Creative Copywriter @ Fimmick Limited · Jun 2021–Jun 2022Witty, trend-driven Facebook content and an Instagram filter for a global LED lighting brand's Philips Hue YouTuber campaign.
I-PRIMO
Creative Copywriter @ Fimmick Limited · 2020–2022Emotional, poetic Facebook storytelling for a Japanese wedding ring brand, bringing out the romance behind the rings' design and craftsmanship.
Want the fuller story on any of these, or something not listed here? Get in touch.