Hello, friend!

I'm Sarah, a social media strategist based in Toronto, currently doing B2B SaaS by day (hi, Bizzabo) and running a handful of my own things on the side. Hong Kong born and raised, trilingual in Cantonese, English, and Mandarin (plus enough elementary Korean and French to order food). I studied Translation & Interpretation at CityU HK, which, in hindsight, was oddly perfect training for a career spent translating brand voice into something people actually want to read.

Funny how it started, though: back in university, I was freelancing translation work for a friend who ran a food and travel Instagram page on the side. Watching her juggle content, clients, and a whole personality online planted the idea of doing social media for a living. So I started my own travel page during a semester abroad. That turned into food review gigs (free meals, no regrets), and the slow realization that writing and creativity weren't just hobbies, they could pay rent. I tried the "sensible" path first — paralegal work, thinking it'd lead to legal translation — and quickly learned mundane was not my genre. So I built a portfolio instead, landed a copywriter role at a digital marketing agency in Hong Kong, and got the fast-paced, client-pitching, deadline-chasing education I didn't know I needed.

In 2023, I moved to Toronto for a Professional Writing & Communications program at Humber, which is also where Smol Studios was born (the name's a nod to the idea that even a "smol" idea can move the needle with the right strategy. Also, at that time, I just really liked the word smol). I freelanced full-time for a while, learned video editing, had some viral wins, and helped a client grow their Instagram by 196% with genuinely funny, relatable content. Now I lead social media end-to-end at Bizzabo, an event tech company, where my job is basically making B2B content feel less like a press release and more like something a person would actually stop scrolling for, while still caring a lot about whether it works (leads, thought leadership, real community, not just vanity metrics).

Outside of work: I continue to make food and travel content (Smol Studios' quieter cousins), draw the occasional hamster doodle, and lead social media for my church's Cantonese Christian community. I've also been deep in the AI tools rabbit hole lately, documenting what I learn as I go. I like connecting dots that don't obviously connect: a webinar into a reel, a random Slack message into a caption, a translation background into a career in content. If any of this sounds like your kind of person, let's talk!