Work Experience
Smol Studios
📍 Remote 💻
👩💼 Owner, Content Creator, Copywriter & Translator
📅 2016 - Now
Project Highlight: video creation for TutorLyft
TutorLyft is a growing tutoring platform in Canada. I planned and produced relatable and funny short-form video content for the brand across Instagram, YouTube, and TikTok.
One of the videos I created, which resonated strongly with their audience, achieved 3.6M views on Instagram. Within the first three months of our collaboration, the content I produced contributed to a 196% growth in Instagram followers and a 49% growth in YouTube subscribers.
Some of my other clients include:
- Hong Kong PHAB Association [charity]: annual report translation
- Villa Madina [Food Chain]: UGC video
- Pi Co. [Food Chain]: UGC video
- A3I Limited [Startup]: website copywriting
- Alpha HK [Christian Organisation]: video scriptwriting, press release, translation
- Telos [Tech Startup]: translation
Ontario Nature
📍 Toronto, ON 🇨🇦
👩💼 Communications Intern
📅 2023
Ontario Nature is a conservation organization that protects the province’s wild species and wild spaces through education, conservation and public engagement.
As a Communications Intern, I supported the organization’s communications efforts by creating engaging content, contributing to digital growth, and assisting in impactful campaigns. Key responsibilities and achievements include:
🍀Created graphics, Reels, and captions for Instagram, X, and Facebook.
🍀Audience Growth: Contributed to a 2.1% increase in Instagram followers over three months.
🍀Composed blogs and e-blasts to educate and engage with the audience.
🍀Crafted thoughtful copy that addressed controversial issues with clarity and empathy.
🍀Ghostwrote e-blasts for the Executive Director.
🍀Conducted SEO keyword research and implemented Google Ads campaigns.
🍀Brainstormed blog topics and wrote SEO-rich content.
🍀Edited, proofread, and contributed articles to the magazine ON Nature.
🍀Supported the promotion of Giving Tuesday 2023, which successfully raised over $60,000.
🍀Conducted media outreach to secure coverage for the organization.
🍀Assisted colleagues in preparing speech notes and talking points for media interviews.
Fimmick Limited
📍 Hong Kong 🇭🇰
👩💼 Creative Copywriter
📅 2022
👩💼 Assistant Creative Copywriter
📅 2020 - 2021
Fimmick is an award-winning digital marketing agency based in Hong Kong.
What I did:
- Planned and created social media content for well-known brands e.g. The Body Shop, Philips Lighting, Acuvue Abiliti, Sport b., etc.
- Worked on the development and implementation of campaigns and retainer pitches
- Wrote blogs for media hubs owned by Fimmick, including 50AddOil, EDjob and Fimmick SMB
Alpha Hong Kong
📍 Hong Kong 🇭🇰
👩💼 Summer Media Internship
📅 2018
Alpha HK is a Christian organization that develops tools and materials for evangelism.
What I did:
- script writing for promotion videos
- proofreading for written materials
- content writing for social media
- translation
Education
Graduate Certificate in Professional Writing and Communications
🏫 Humber College
📍 Toronto, Canada 🇨🇦
📅 2023
Things I learnt:
- storytelling and narrative techniques
- social media and digital communication
- research skills
- plain language writing and editing
- Canadian Press Style
Bachelor of Arts in Translation & Interpretation
🎓 Upper Second Class Honours
🏫 City University of Hong Kong
📍 Hong Kong 🇭🇰
📅 2015 - 2019
Final Year Project:
Things I learnt:
- simultaneous & consecutive interpretation
- audiovisual translation
- travel writing
- commercial translation
- comparative study of Chinese & English
Outbound Semester Exchange Programme
🏫 University College Dublin
📍 Dublin, Ireland 🇮🇪
📅 2017
Things I learnt:
- landscapes in Ireland
- Celtic Civilization
- phonetics of Irish English
Study Tour & Workshop on Interpretation and Translation
🏫 Shanghai International Studies University
📍 Shanghai, China 🇨🇳
📅 2016
Co-organized by the City University of Hong Kong and the Shanghai International Studies University
Languages
Chinese (Cantonese) | ⭐⭐⭐⭐⭐ | Native |
English
| ⭐⭐⭐⭐⭐ | Proficient
- IELTS Overall 8 (2022) |
Chinese (Mandarin)
| ⭐⭐⭐⭐⭐ | Proficient
- PSC Lv 2-B (2013) |
Korean
| ⭐⭐⭐ | Intermediate
- TOPIK I Lv 2 (2017) |
French | ⭐⭐ | Beginner |
Japanese | ⭐ | Beginner |
Spanish | ⭐ | Beginner |
Certifications
Certification
Volunteer Experience
Toronto Chinese Baptist Church - Jireh Fellowship IG crew member
📍 Toronto, ON 🇨🇦
📅 2023 - Now
- develop and implement social media strategies
- plan and organize monthly content calendars
- create Instagram content
- work with designers and photographers
CityU SU Christian Choir - Promotion & Evangelism Secretary of Exco
📍 Hong Kong 🇭🇰
📅 2018 - 2019
- create social media content
- manage various channels: Facebook, Instagram and YouTube
- create promotional materials
