Career & Experience

Social Media Coordinator — Bizzabo

• Own end-to-end social media strategy across LinkedIn, Instagram, and Facebook (LinkedIn-focused) for a B2B SaaS event tech brand
• Lead monthly planning and campaign-level strategy, developing content briefs and aligning with leadership on priorities
• Drive LinkedIn growth, contributing to +306 net-new followers in one month (+15% MoM) and +221% increase in impressions through event-led and community-driven strategies
• Plan and manage the social media calendar, ensuring consistent, timely, and strategic content delivery across channels
• Plan and execute multi-format content (carousels, short-form video, thought leadership, event recaps), aligning with funnel goals (engagement, awareness, conversion)
• Repurpose long-form content (webinars, reports, podcasts) into high-performing social assets to extend content lifecycle and reach
• Optimize social profiles and post performance (e.g., hooks, structure, timing), and support content boosting to maximize visibility and reach
• Identify trends and audience behaviors, uncovering insights such as event-driven follower growth to refine strategy
• Lead content experimentation (e.g., revamped speaker reels), improving performance (~3.6x interactions, ~4.5x views, ~4x watch time)
• Analyze performance and produce monthly reports, translating data into actionable insights and recommendations
• Build and support an employee advocacy program with guidelines and ready-to-use content to amplify reach
• Manage community engagement across platforms, including comments, DMs, and collaborations with partners, speakers, and customers
• Facilitate social and campaign planning meetings to align cross-functional teams
• Collaborate with product marketing, demand gen, and design on GTM initiatives (AI launches, reports, events)
• Execute or delegate content production, ensuring quality and consistency in a fast-paced remote environment
• Utilize tools including Airtable, HubSpot, Figma, Slack, Typeform, and Descript

Digital Media Specialist — Gogo Tours Ltd

• Produced long-form YouTube videos showcasing travel experiences and destinations
• Designed supporting marketing assets: posters, itineraries, digital banners
• Collaborated with stakeholders to align content with brand messaging and campaigns

Social Media Content Creator — NT Lunch

• Produced ~2 short-form videos/week for Instagram
• Conceptualized UGC-style videos, trend content, memes, voiceover B-roll
• Managed full production pipeline: ideation, scripting, filming, editing
• Top-performing video: 475K views, 23.4K likes, 7K+ shares

Content Creator — TutorLyft

• Strategized and created 100+ short-form videos (IG, YouTube, TikTok)
• One viral reel (3.6M views) drove 196% IG follower growth and 49% YT subscriber growth in 3 months
• Managed client relationships and content calendar (Notion)
• Used AI tools to streamline ideation and production

Communications Intern — Ontario Nature

• Created graphics, reels, captions across IG, X, Facebook, driving +2.1% IG followers in 3 months
• Led social promotion for Giving Tuesday 2023, which helped raise $60,000+
• Wrote SEO-optimized blogs; integrated Google Ads keyword strategy
• Ghostwrote quarterly newsletters for the executive director; edited/wrote for ON Nature magazine
• Led media outreach and interview prep

Creative Copywriter — Fimmick

• Planned monthly content calendars for 20+ well-known brands (incl. I-PRIMO, Mannings, Philips Lighting, The Body Shop, Prime Credit)
• Ideated and wrote 100+ pieces of social content/month
• Contributed to 10+ campaigns and 7 winning pitches
• SEO blogs for Fimmick SMB: 13K+ monthly page views, 300+ leads/month

Freelance Writer & Translator — Alpha Hong Kong

Media internship (June–Aug 2018): translated 30+ pieces (subtitles, emails, articles, blogs, leaflets); wrote testimonial video scripts (10K+ combined views); proofread 20+ materials; grew follower engagement 3%.

Paralegal — W. K. To & Co.

Content Creator, Copywriter & Translator — Smol Studios (own brand)

Selected clients: TutorLyft (social content), Hong Kong PHAB Association (annual report translation), Villa Madina & Pi Co. (UGC video), A3I Limited (SaaS website copywriting), Telos (SaaS translation, including leaflets, product briefs, proposals).

Social Media Manger & Creator — Toronto Chinese Baptist Church

• Drove a 457% increase in IG followers within 2 months by implementing data-driven content strategies
• Accumulated 330K views in 1 month by creating relatable video content that resonates strongly with the audience
• Foster an interactive community by crafting content that engaged with 8K+ accounts and replying to DMs and comments frequently
• Lead monthly content planning and scheduling and coordinate a team of 7 creatives to run campaigns effectively

Smol Journey & Smol Foodie (own brand)

• Drove a 1.3K follower increase in 1 month by creating highly engaging reels, including the best one that hit 11.6M views
• Planned, filmed and edited 200+ engaging short-form videos combined
• Tracked and analyzed content performance regularly to refine strategy and maximize reach
• Collaborated with brands (e.g., Pi Co., Villa Madina) to produce high-performing UGC content

Humber College — Graduate Certificate, Professional Writing and Communications (Jan–Dec 2023)
City University of Hong Kong — BA, Translation and Interpretation (Sept 2015–July 2019)
University College Dublin — Semester Exchange, Arts and Humanities (Sept–Dec 2017)