Case Study

Ontario Nature

Communications Intern · Sept–Dec 2023
EnvironmentNGO
Ontario Nature logo

Ontario Nature is a conservation organization that protects the province's wild species and wild spaces through education, conservation, and public engagement. As Communications Intern, my work included creating social media posts, writing blogs and articles, ghost-writing e-blasts, media outreach, and developing SEO campaigns.

I created graphics, reels, and captions across Instagram, X, and Facebook, and led the social media promotion for the organization's Giving Tuesday 2023 campaign. I also wrote SEO-optimized blogs, ghostwrote quarterly newsletters for the executive director, and wrote/edited pieces for the ON Nature magazine.

Sarah Tsang's Ontario Nature communications intern bio

By the numbers

+2.1%Instagram follower growth in 3 months
$60,000+raised via Giving Tuesday 2023 social promo

Instagram

Reels

Posts

Stories

Instagram story screenshot 1
Instagram story screenshot 2
Instagram story screenshot 3

X (Twitter)

Facebook

Blogs

A cat outdoors on a leash

Conserving Biodiversity: Finding Harmony Between Cats and Birds

Free-roaming cats are one of the biggest threats to birds — a look at how cats and wildlife can safely coexist.

Lake Simcoe

The Importance of Safeguarding Ontario's Water Sources

What it takes to keep Ontario's drinking water clean and safe — and the everyday choices that help protect it.

Magazine — ON Nature (Spring 2024)

ON Nature magazine, Spring 2024, pages 16–17

ON Nature, Spring 2024 — pages 16–17

Short article, view the spread in the digital flipbook.

E-blast Ghostwriting

E-blast screenshot 1
E-blast screenshot 2

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