Philips Lighting

Tech is not just for geeks, it's for everyone! Just like Philips Lighting, a well-known brand of innovative (LED) lighting solutions, they target not only the techies but also the general public who wants to spice up their quality of life with a little help from technology. To reach a wider audience, our team always took advantage of trendy topics to increase brand visibility when we developed Facebook content for the brand, adopting a witty and light-hearted tone of voice to connect and engage.

For the Philips Hue Campaign 2022, I brainstormed a theme and framework for a collaboration with YouTubers, and planned and developed an Instagram filter for user-generated content.