Case Study

NT Lunch

Social Media Content Creator · Aug 2025–Apr 2026
Food & BeverageChinese
NT Lunch logo

NT Lunch is a food chain. As Social Media Content Creator, I produced short-form video content (~2 videos/week) for Instagram to support brand awareness and engagement. I conceptualized and executed diverse content formats, including UGC-style videos, trend-driven content, memes, and B-roll with voiceover, managing end-to-end production from ideation and scripting to filming and editing.

I applied storytelling, hooks, and platform trends to create engaging, shareable content. One of my videos became a top performer, achieving 475K views, 23.4K likes, and 7K+ shares, significantly boosting visibility.

By the numbers

475Kviews on top-performing reel
23.4Klikes on top-performing reel
7K+shares on top-performing reel

Best Performing Reel

Voiceover Videos

Interview Video

How-To Videos

On-Trend / Fun Edits

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