Short video creation for tutoring platform

About The Project

Industry: Education

Objective: Increase brand awareness and engagement among Gen Z students

Role: Social media content creator and strategist

What I did

Process:

• Conducted research to understand Gen Z preferences and trends in education content.
• Planned video strategies tailored to the brand's goals and target audience.
• Created relatable, humorous, trend-driven short videos, including Instagram reels and YouTube shorts, to engage students and highlight the platform’s value.

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Results: Best reel hit 3.6M views. Grew Instagram followers by 196% and YouTube subscribers by 49% within three months.

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Links to work

Top 3 on Instagram: reel 1, reel 2, reel 3

Top 3 on YouTube: short 1, short 2, short 3

Personal Favourites: Wicked Parody, Christmas Song Rewritten, Study Playlist Gone Wrong

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Client's Testimonial