Writing for conservation organization

About The Project

Industry: Nature & Environment

Objective: Inform and engage the public on conservation issues through written and digital communication channels

Role: Communications Intern

What I did

Process:

• Created social media content across different platform. (See more)
• Wrote blogs and e-blasts to educate the public on conservation topics, utilizing SEO strategies to maximize reach.
• Brainstormed and developed engaging blog topics to support Ontario Nature’s mission.
• Edited, proofread, and contributed articles to ON Nature magazine, ensuring accuracy and accessibility for readers.
• Crafted thoughtful, empathetic copy to navigate controversial issues and inspire constructive dialogue.

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Results:

• Achieved a 2.1% increase in Instagram followers over three months and strengthened audience interaction through strategic content creation.
• Produced impactful content that elevated audience understanding of environmental conservation and supported Ontario Nature’s public engagement efforts.
• Supported the promotion of Giving Tuesday 2023, which successfully raised over $60,000.

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Links to work

Magazine article: Invasive Marbled Crayfish Discovered In Ontario

Blogs:

• Conserving Biodiversity: Finding Harmony Between Cats and Birds
• The Importance of Safeguarding Ontario’s Water Sources