What I did
Process:
- Created graphics, reels, and captions for Instagram, X, and Facebook to highlight conservation initiatives and engage audiences.
- Crafted thoughtful copy that addressed controversial issues with clarity and empathy.
- Applied SEO and trending formats to boost reach and visibility.
Results:
- Achieved a 2.1% increase in Instagram followers over three months and strengthened audience interaction through strategic content creation.
- Produced impactful content that elevated audience understanding of environmental conservation and supported Ontario Nature’s public engagement efforts.
- Supported the promotion of Giving Tuesday 2023, which successfully raised over $60,000.
Links to work
Instagram reels: reel 1, reel 2, reel 3
Instagram posts: post 1, post 2, post 3, post 4
X posts: post 1, post 2, post 3, post 4
Facebook posts: video, post
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