Facebook copywriting for fashion brand

SPORT b. is a fashion label under the global brand Agnes b., known for its trendy, sporty aesthetics appealing to young, fashion-forward audiences.

About The Project

Industry: Fashion

Objective: Elevate the brand’s voice and engage the regional audience through stylish and relatable Facebook copy.

Role: Creative copywriter at Fimmick

What I did

Process:

  • Analyzed the brand’s tone of voice and target audience preferences to ensure alignment with the SPORT b. identity.
  • Crafted engaging, on-brand Facebook posts to promote new collections, seasonal campaigns, and fashion trends.
  • Worked closely with the creative team to maintain consistency between visuals and copy.

Results: Enhanced audience engagement through polished, style-conscious Facebook content.

Links to work

Facebook Ad Posts: post 1, post 2, post 3

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