Social media campaign & retainer for LED lighting

About The Project

Industry: Home Appliance

Objective: Increase brand visibility, engage a wider audience, and promote a new product launch through a creative social media campaign.

Role: Creative copywriter at Fimmick

What I did

Process:

• Developed content strategies aligned with trendy topics to capture public interest.
• Used a witty and light-hearted tone of voice to foster connection and engagement with a diverse audience.
• Planned and implemented a multi-faceted campaign involving influencer partnerships and a UGC contest.
• Curated content that showcased the product’s practical and lifestyle-enhancing features.

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Results:

• Boosted engagement by 5%, increasing brand interaction and awareness.

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Links to work

Influencer Marketing: video 1, video 2‍

Facebook posts: post 1, post 2, post 3