Social ad copy for business school

About The Project

Industry: Education/Business

Objective: Increase awareness and generate leads for CityU’s MBA programme through strategic social media advertising

Role: Creative copywriter at Fimmick

What I did

Process:

• Collaborated with the team to understand the MBA programme’s unique selling points and audience demographics.
• Wrote compelling and professional Facebook Ads targeting prospective students, highlighting the programme’s global prestige and career advantages.
• Crafted personalized LinkedIn InMail messages designed to resonate with professionals seeking career advancement through an MBA.
• Focused on clear, action-driven language to encourage inquiries and applications.

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Results: Enhanced campaign visibility on Facebook and LinkedIn, generating increased interest in the MBA programme.