Philips Lighting, a well-known brand of innovative (LED) lighting solutions, wanted to target not only the techies but also the general public who wanted to spice up their quality of life with a little help from technology. Therefore, our team took advantage of trendy topics to increase their brand visibility and hence, reach a wider scope of audience. We also adopted a witty and light-hearted tone of voice to connect and engage with the audience.
Philips Hue Campaign 2022
- brainstormed a theme and framework for the collaboration with YouTubers
- planned and developed an Instagram filter for user-generated content
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