In the Professional Writing & Communications Programme, we were assigned to plan a marketing campaign for the Canadian National Institute for the Blind to recruit more volunteer puppy raisers. As a group of three, we engaged with staff members from the CNIB in real life and created a campaign plan tailored to their needs.
Team Charter
Project Plan
Final Report
Disclaimer: This was an assignment for the Professional Writing and Communications Program at Humber College. While we did get in touch with the CNIB as part of the program, the materials we created were not actually used by the organization.